Dru Bloomfield of John Hall & Associates received a call Sunday morning. It was NBC Channel 5 calling. The reporter, Omadelle Nelson, called Dru after finding one of her listings on YouTube. Can you believe it? Wanting to bring a camera crew out to the house within hours to discuss Dru’s incredible forward-thinking marketing that she provides to each of her clients.

What an excellent opportunity for both Dru and the home sellers. Talk about exposure for selling the property. But … was the house in tip-top shape for such coverage? The media doesn’t knock every day .. but when it does – would your property or listing be ready?

Here are some tips, so you too, can be ready:

1. Have the house professionally staged by an experienced stager.
2. To the best of your abilities, keep the house in staged fashion.
3. If the property starts to look less than perfect, call upon the stager for some updating. (This may mean an additional charge, but it’s better than being caught off guard!)
4. 10 minutes each morning prepping the house before you walk out the door.
5. 10 minutes each night putting things away before calling it a day.
6. Laundry needs to be put away – either out of sight or folded and put away.
7. The kitchen sink needs to be empty and sparkling.
8. Have plenty of property fliers available.
9. Keep evidence of animals to a minimum.
10. MOST IMPORTANT: The room or area that is first seen when the door is opened is THE most important room (or combination of rooms) in the house. This is the area that requires most of your attention and will provide your potential buyer with that required positive first impression. No toys, no papers, no clutter, no mess. Vacuum daily and keep the blinds opened.

Congratulations, Dru on a job well done. You have, obviously, served your clients well